From time to time, many businesses find themselves with a raging thirst for customers. It is a thirst that they feel they compelled to quench right away. Chances are that this is one of those times for you as well, especially with the economy slowing.
Fortunately, the Internet presents a dazzling array of opportunities for creating sales out of thin air – quickly. Here you will discover three of the easiest and most effective methods available to you.
Applying just a couple of these methods will give your bank account a much-needed boost. As an added bonus, the new surge of profits will likely instill a sense of confidence within you and your sales team. |
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Rapid Results Sales Booster #1: Lightning Fast Search Engine Ads
Search Engine Marketing consists of buying ad space on major search engines, such as Google, Yahoo and MSN. Those ads are then displayed to potential customers as they conduct searches related to your offer.
The top benefit of using this method is that creating tailored, targeted ads is easier than ever. More importantly, you will often start seeing results within 24 hours or less. The speed and responsiveness of these types of advertisements make them a godsend when you need new customers, quickly.
Sadly, most businesses grossly misuse Search Engine Advertisements. As a result they end up losing far more than they invest in attracting new customers. Losing money on advertising can be a discouraging experience, so we aim to fix that right now. The following three tips will help to ensure that you will profit from ads on search engines:
Tip #1: Make sure your ads only attract likely buyers. After all, you only pay when someone clicks on the ads and visits your website. You can easily word and place your ads to attract only the most likely, eager, and motivated prospective buyers. When only the most likely buyers click on your ad, you will only pay to attract people who are apt to become profitable customers.
Try to avoid the temptation to attract as many “clicks” as possible. Instead, tailor your ads so that they screen your prospective buyers for you - and filter out people who are not serious or have little interest in your offer.
Tip #2: Try to advertise only in narrow, specific keyword categories. For example, if you sell Native American jewelry online try to avoid advertising using an expensive and broad keyword such as “jewelry.” Instead, try advertising in more specific keywords such as “Cherokee Apparel,” “Native American Accessories,” and “Native American Beads.”
The competition for these keywords is vastly lower than that you would find for broader, more common keywords. Less competition for a keyword means a far lower advertising cost, and more customers that ultimately end up buying from you.
By using this approach, you will attract three, four, or even five times as many motivated buyers for the same investment. As an added bonus, precise keyword selections will ensure that buyers specifically interested in Native American jewelry – and no one else - end up clicking and visit your website.
A good approach is to begin your keyword advertising on Google alone. Of the three major search engines, Google is the fastest and easiest to use. Once your bank account starts filling with profits from your Google ads, you can then take your proven ads to Yahoo and MSN.
Rapid Results Sales Booster #2: Transform Your Customer List Into Instant Profits
If you have an e-mail list of existing customers or prospective buyers, then you have at your disposal the easiest and quickest way of boosting sales known to man.
By sending a well-crafted promotion to your e-mail list, you can create a surge of sales in no time flat. The key, of course, is to have an e-mail list of people who voluntarily signed up, and who already have a relationship with you.
When crafting an e-mail promotion, be sure to avoid talking about yourself as much as possible, and focus on the benefits that the buyer stands to gain by visiting your website and making a purchase.
Most (actually, almost all) businesses make the mistake of writing their e-mail promotions as though they were public announcements. You, however, know better.
When writing your e-mail promotion, imagine that you are writing a letter to your fondest friend. In other words, make the letter casual, sincere, and personal. The difference will immediately translate into a stronger connection with your buyers, and a dramatically improved response to your promotion.
Rapid Results Sales Booster #3: Use Joint Ventures to Instantly Multiply Your Customer Base
If you do not have a sizable e-mail list of your own, or if your e-mail list is already “tapped out” for the season, then consider using other companies’ customer lists to your advantage.
No matter what field you are in, there are other businesses that also serve the desires of your most likely customers. Going back to our Native American jewelry example, it is likely that buyers who purchase Native American jewelry also have an interest in Native American art in general.
There is no shortage websites that offer Native American statues, posters, literature, costumes, and even authentic Native American tobacco. The possibilities are nearly endless.
You can easily partner with such a business to promote your product to their customer list. In our example, our Native American jewelry seller could partnered with a seller of Comanche weapons and gifts.
The Comanche gift seller markets his products to history and military enthusiasts, so our client easily created a package of jewelry that Comanche and other Great Plains chiefs once wore into battle, or as signs of leadership. The opportunity to own a replica of a Comanche Chief’s combat jewelry is an offer that the Comanche Gift website’s customers could not pass up.
Once these buyers had purchased the Comanche jewelry set featured in the promotion, they became repeat customers for the jewelry seller. These repeat customers created profits for the jewelry seller month after month, year after year.
You can easily take the same approach to create similar results for yourself. Once you have tailored an offer to the other company’s customers’ tastes, you can then persuade the other company to promote your offer to their customer list. Often, all you need to do is offer a portion of the profits from any sales that result. Alternatively, you could also offer to promote their offer to your own customer list, transforming the promotion into a free exchange.
Such promotions, when used in such a way, never fail to create a flood of new customers for your business… often within a few short days.
Daniel Lorente is the author of How To Prosper in the Coming Recession and The Unfair Advantage Guide to Attracting All The Customers You Can Handle. President of the Aphelion Marketing Institute, he gives seminars and publishes Internet Sales Review magazine for professionals across the world. Daniel Lorente also speaks at conferences and trains executives on becoming more persuasive.
Daniel can be reached at 1-800-440-8057, or by e-mail at daniel@aphelionmarketing.com.
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